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Join us as we explore the intersection of clinical trial recruitment, life science marketing, and patient engagement strategies. Subscribe to stay updated on our latest insights, and don't hesitate to reach out with questions or topics you'd like us to cover.

Featured Articles

Stark Raving Health Launches Ignite HCP, a Specialized HCP Activation Solution Purpose-Built for Clinical Trial Patient Recruitment

New solution addresses the most underleveraged referral channel in the industry — the treating physician.

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The Complete Guide to Clinical Trial Patient Recruitment Marketing in 2026

Patient recruitment is part science, part empathy, and part operational precision. This guide breaks down every element of a campaign that moves patients from awareness to enrollment.

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Article

Measuring What Matters: KPIs Beyond Clicks and Impressions

This article explores how looking beyond clicks and impressions can help clinical trial teams better measure recruitment performance and focus on the KPIs that ultimately drive qualified referrals and enrollment.

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Article

A Communications Playbook for Rare Disease Clinical Trial Patient Recruitment

Rare disease research makes up more than a third of all clinical trials underway today. But scientific momentum hasn't solved the field's most stubborn problem — recruiting rare disease patients.

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Article

Designing for Every Patient: Why Brand Identity Is the Foundation of Inclusive Clinical Trial Patient Recruitment

Inclusive brand identity is more than a visual system — it’s the foundation for building trust, improving accessibility, and creating meaningful connections with diverse patient populations. By designing every touchpoint with inclusion in mind, sponsors can strengthen clinical trial patient recruitment and deliver more equitable patient experiences from first impression to enrollment.

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Article

Guide to Digital Out-of-Home (DOOH) Advertising in Clinical Trial Patient Recruitment

This guide explores how Digital Out-of-Home (DOOH) advertising can strengthen clinical trial patient recruitment by reaching potential participants in settings where they’re already engaged with their health.

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News

Stark Raving Health Launches Ignite HCP, a Specialized HCP Activation Solution Purpose-Built for Clinical Trial Patient Recruitment

New solution addresses the most underleveraged referral channel in the industry — the treating physician.

Read the post

Article

Social Media Advertising for Clinical Trial Recruitment: Meta, TikTok, Reddit, and the IRB Approval Problem

How clinical trial teams are using Meta, TikTok, and Reddit ads to recruit participants — and where IRB approval slows the process down. A look at platform policies, compliance challenges, and the realities of modern patient recruitment.

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