Strategy & Planning

We develop comprehensive website strategies aligned with your business objectives and user needs. Our planning process includes competitive analysis, user journey mapping, and content architecture to create sites that convert visitors into qualified leads. We establish clear goals, define success metrics, and create detailed project roadmaps that ensure your website delivers measurable business outcomes from launch through ongoing optimization.

User Experience

We design intuitive user experiences that guide visitors seamlessly through complex scientific information. Our UX process organizes content hierarchies, navigation structures, and interaction patterns based on audience research and behavior analysis. We create wireframes and prototypes that prioritize user needs while balancing multiple stakeholder perspectives, ensuring your site serves diverse audiences from patients to healthcare professionals to investors.

Design Development

We create distinctive visual designs that reflect your brand identity while optimizing for usability and conversion. Our design approach balances aesthetic impact with functional clarity, developing responsive layouts that perform beautifully across desktop, tablet, and mobile devices. We establish consistent design systems with reusable components that maintain brand integrity while allowing flexibility for future growth and content updates.

Content Development

We craft strategic website copy that engages audiences and drives action while maintaining scientific accuracy. Our writers develop content for all site sections including homepage messaging, service descriptions, case studies, and resource libraries. We optimize copy for both human readers and search engines, incorporating keyword research and SEO best practices to improve discoverability while preserving natural, persuasive language.

CMS Implementation

We build robust, scalable websites using modern development frameworks and content management systems. Our technical implementation ensures fast load times, clean code, security best practices, and seamless CMS functionality that empowers your team to manage content independently. We integrate analytics tracking, form handling, and third-party tools while ensuring accessibility compliance and cross-browser compatibility.

Analytics Integration

We implement comprehensive tracking and optimization systems that provide visibility into website performance and user behavior. Our analytics setup measures key metrics including traffic sources, user engagement, conversion paths, and goal completions. We analyze data to identify optimization opportunities, conducting ongoing refinements to page layouts, calls-to-action, and user flows that continuously improve conversion rates and business outcomes.

Maintenance & Support

We provide comprehensive website maintenance that ensures optimal performance, security, and functionality over time. Our maintenance services include regular software updates, security patches, plugin management, and backup monitoring to protect your site from vulnerabilities and downtime. We conduct routine performance audits, fix technical issues promptly, and provide content update support, allowing your team to focus on business objectives while we handle the technical details that keep your website running smoothly.