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Blog
Join us as we explore the intersection of clinical research, marketing innovation, and patient engagement. Subscribe to stay updated on our latest insights, and don't hesitate to reach out with questions or topics you'd like us to cover.
Featured Articles
5 Ways to Prioritize Health Literacy to Increase Clinical Trial Patient Engagement
With 88% of Americans struggling with health literacy, clinical trial success depends on meeting patients where they are – using clear communication, thoughtful design, and mixed-media education to transform confusion into confident participation.
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Clinical Research and Economic Anxiety: How Consumer Confidence Impacts Participation
Economic anxiety creates barriers to clinical trial participation as job insecurity and financial concerns drive 12-18% higher withdrawal rates during downturns, changing participant profiles and potentially biasing research results.
News
Stark Raving Health Accelerates Growth Strategy with Key Accounts Operations Hire
Clinical research expert Lindsay Herman joins Stark Raving Health to lead Accounts Operations, bringing valuable experience from Heartbeat Clinical Research to optimize campaign performance and accelerate trial enrollment globally.
Article
Customer Success Story: Precision Media Ignites Obesity Clinical Trial Enrollment
Data-driven recruitment accelerates obesity drug trial by two months while surpassing diversity targets, showing how precision targeting can transform clinical research in the battle against America's growing health crisis.
Article
Step-by-Step Guide to Creating a Patient Journey Map for Your Clinical Trial
With 80% of trials missing enrollment deadlines, patient journey mapping visualizes the complete participant experience from awareness through completion, identifying friction points that drive recruitment success and retention.
Article
Clinical Research and Economic Anxiety: How Consumer Confidence Impacts Participation
Economic anxiety creates barriers to clinical trial participation as job insecurity and financial concerns drive 12-18% higher withdrawal rates during downturns, changing participant profiles and potentially biasing research results.
Article
Mapping the Maze: The Complex Landscape of Rare Disease Clinical Trials
With 7,000 rare diseases affecting 400 million people worldwide, clinical trials face unique challenges despite market growth to $250 billion by 2025, as patients navigate 4.8-year diagnostic odysseys and researchers compete for limited participant pools.
