Strategy & Planning

We develop comprehensive trade show strategies aligned with your business objectives and target audience priorities. Our approach evaluates event selection criteria, competitive landscape, and expected ROI to determine which tradeshows deliver maximum impact. We create detailed activation plans that integrate booth presence with pre-show marketing, onsite engagement, and post-show follow-up to maximize your investment.

Booth Design

We architect immersive booth experiences that attract qualified attendees and communicate your value proposition with clarity. Our design process balances brand consistency with attention-grabbing elements, incorporating interactive demonstrations, clear messaging hierarchies, and strategic traffic flow. We create environments that facilitate meaningful conversations while showcasing your products and services.

Marketing Campaigns

We build multi-channel campaigns that drive booth traffic and extend your trade show presence beyond the exhibit hall. Our pre-show strategies generate awareness and schedule meetings, while onsite tactics amplify engagement through digital channels. Post-show nurture campaigns convert conversations into qualified leads, ensuring your investment delivers results long after the event concludes.

Promotional Materials

We develop compelling booth materials that support sales conversations and leave lasting impressions. From eye-catching graphics and product literature to branded giveaways and digital assets, we create cohesive toolkits that reinforce your messaging. Our materials balance technical depth with accessibility, ensuring content resonates with diverse audience segments from researchers to executives.

Lead Capture

We implement systematic lead capture processes that capture attendee information and conversation context efficiently. Our qualification frameworks help booth staff identify high-value prospects, while integrated CRM connections ensure seamless handoff to sales teams. We track engagement levels and conversation topics to enable personalized follow-up that converts interest into action.

Performance Measurement

We provide comprehensive reporting on trade show performance, tracking metrics from booth traffic to qualified leads and pipeline impact. Our analysis evaluates cost-per-lead and meeting conversion rates to determine event effectiveness. We deliver actionable insights that inform future trade show strategies and optimize your event marketing portfolio.