Life Science Marketing Case Studies

S/R/H

Take a look at our case study collection where strategy meets creativity in the complex world of life science marketing. Each case study offers an in-depth look at challenges faced by biotech and pharma companies and the innovative solutions that transformed their brand presence, market positioning, and business outcomes.

A young boy raising his hand in class

ella® Emergency Contraception

Empowering choice through bold rebranding that repositioned emergency contraception for a new generation of women.

01.
A couple holding one another

Asimov Advanced Genetic Design

From Boston to Paris: Creating an unforgettable experience for tomorrow's genetic engineers at the annual iGEM Grand Jamboree.

02.
Close up of feet on a scale

Decision Resources Group

Accelerating pipeline growth by implementing personalized account-based marketing campaigns across key enterprise accounts.

03.
A young woman hiling

AMR Action Fund

Amplifying the fight against superbugs through strategic content that brought critical antibiotic development efforts to global audiences.

04.
A woman experiencing hot flashes

Vistapath AI-Powered Pathology

05.

Transforming pathology's future by creating a bold brand for cutting-edge AI diagnostic technology.

Woman's hands holding a paper cut out shaped like a liver

Silver Creek Pharmaceuticals

Modernizing digital experience by reimagining a pharmaceutical company's website to reflect their scientific innovation.

06.
A mother with her son who has Down syndrome

Affordable Insulin Project

Empowering patients to drive systemic change by mobilizing grassroots advocacy for affordable insulin access.

07.
Women's hands holding a plastic heart

Dextenza® Ophthalmic Insert

08.

Driving market awareness and provider adoption by developing integrated marketing strategies for a new drug indication.

Women's hands holding a plastic heart

OptimizeRx

Capturing market share through strategic content marketing that positioned a digital health platform as an industry leader.

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