Stark Raving Health Launches Ignite HCP, a Specialized HCP Activation Solution Purpose-Built for Clinical Trial Patient Recruitment

‍BOSTON, MA — Stark Raving Health, a life science marketing agency specializing in clinical trial patient recruitment, today announced the launch of Ignite HCP^SM, a comprehensive physician activation solution designed to turn healthcare provider (HCP) awareness into measurable patient referrals for clinical trials.

Clinical trials are chronically under-enrolled, yet the most credible and accessible referral channel – the treating physician – remains largely untapped. Research shows that 84% of patients say they would consider participating in a clinical trial if their physician recommended it, and 91% of physicians say they would share clinical trial information with their patients. Despite this, only 0.2% of patients seen annually are ever referred to a clinical trial by their physician.

"Physicians are willing. What's missing is the infrastructure to turn that willingness into action," said Stephen Eustace, Director of Digital Media Strategy at Stark Raving Health. "Ignite HCP is built to fill exactly that gap – giving physicians the education, tools, and ongoing support they need to refer patients with confidence."

A Coordinated Strategy, Not a Single Tactic

Ignite HCP^SM is a fully integrated HCP engagement solution built around four core pillars:

Pillar 1 – Targeted HCP Identification: The program identifies and prioritizes physicians most likely to refer by analyzing referral networks and prescribing behavior. Segmentation by specialty, patient volume, and geography ensures resources are focused where they matter most.

Pillar 2 –Omnichannel Engagement: Ignite HCP^SM reaches physicians through the channels they already trust — peer-to-peer programs, KOL interviews, targeted digital advertising, MSL and field deployment, and point-of-care tools.

Pillar 3 – Deep HCP Education and Activation: The program strategically deploys the right materials at the right moments — trial summaries, eligibility checklists, and patient-facing tools designed to fit naturally into physician workflow.

Pillar 4 – Sustained Engagement and Real-Time Measurement: Ignite HCP^SM strategically maintains ongoing communication cadences and feedback loops that keep referring physicians engaged throughout the life of a trial — while full-funnel KPI tracking and real-time dashboards give sponsors and site teams continuous visibility into performance.

Built to Scale

Ignite HCP^SM is designed to meet sponsors wherever they are in their patient recruitment journey.

Single Study: the program delivers fast-to-deploy, targeted HCP outreach for a single protocol with trial-specific eligibility education and single study measurement and reporting.

Enterprise Level: the program scales to support condition-wide HCP education and awareness, disease state engagement across multiple studies, and referral infrastructure built across an entire therapeutic area – with portfolio-level dashboards and performance tracking to match.

About Stark Raving Health

Stark Raving Health is a life science marketing agency dedicated to solving the most persistent challenges in clinical trial patient recruitment. By combining data-driven strategy, omnichannel execution, and deep HCP engagement expertise, the agency helps sponsors and CROs accelerate study enrollment and build lasting relationships with the physicians.

For more information about Ignite HCP^SM or to schedule a consultation, contact André Briola at andre@starkravingboston.com.