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Blog
Join us as we explore the intersection of clinical research, marketing innovation, and patient engagement. Subscribe to stay updated on our latest insights, and don't hesitate to reach out with questions or topics you'd like us to cover.
Featured Articles
5 Ways to Prioritize Health Literacy to Increase Clinical Trial Patient Engagement
With 88% of Americans struggling with health literacy, clinical trial success depends on meeting patients where they are – using clear communication, thoughtful design, and mixed-media education to transform confusion into confident participation.
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Clinical Research and Economic Anxiety: How Consumer Confidence Impacts Participation
Economic anxiety creates barriers to clinical trial participation as job insecurity and financial concerns drive 12-18% higher withdrawal rates during downturns, changing participant profiles and potentially biasing research results.
Article
The Role of Health Literacy in DEI and Patient Recruitment for Clinical Trials
True clinical trial diversity requires addressing more than race – discover how communication strategies that acknowledge historical injustices, respect cultural differences, and recognize socioeconomic barriers can transform recruitment across all populations.
News
Stark / Raving Health Expands Clinical Trial Marketing Team with the Addition of Jordan Gershman as Copywriter
Jordan Gershman joins Stark / Raving Health to transform complex medical information into compelling narratives that connect with patients and accelerate clinical trial enrollment worldwide.
Article
Improving Informed Consent for Clinical Trials: Enhancing Our Communication Practices to Better Engage Patients
Patient empowerment transcends clinical trial engagement by equipping individuals with knowledge and skills to actively participate in their healthcare journey alongside providers, communities, and advocacy systems that drive meaningful systemic change.