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Join us as we explore the intersection of clinical research, marketing innovation, and patient engagement. Subscribe to stay updated on our latest insights, and don't hesitate to reach out with questions or topics you'd like us to cover.

Featured Articles

Why Podcast Advertising Should Be Part of Your Clinical Trial Patient Recruitment Strategy

Why Podcast Advertising Should Be Part of Your Clinical Trial Patient Recruitment Strategy

Your competition isn't advertising on podcasts yet. Health podcast listeners are engaged patients actively researching their conditions. Here's why you should add podcast advertising to your patient recruitment strategy now.

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Stark Raving Health Wins Two Awards in Fall 2025 Digital Health Awards

Stark Raving Health Wins Two Awards in Fall 2025 Digital Health Awards

Agency Recognized for Excellence in Digital Publications and Website Design

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Clinical Trial Care is Communication and Engagement
Article

Clinical Trial Care is Communication and Engagement

Marketing communications extend beyond recruitment to become essential expressions of care for clinical trial participants—building trust, empowering decisions, and creating supportive environments where 70% of volunteers recognize their crucial role in advancing medicine.

Mitigating Risks: Essential Strategies for a Successful Global Patient Recruitment Campaign
Article

Mitigating Risks: Essential Strategies for a Successful Global Patient Recruitment Campaign

Successful global recruitment requires proactive risk management – discover how comprehensive strategies for navigating regulatory variability, cultural differences, and logistical challenges protect your clinical trial investment.

Stark / Raving Health Wins Three Digital Health Awards for Creative Excellence in Video Design and Production
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Stark / Raving Health Wins Three Digital Health Awards for Creative Excellence in Video Design and Production

Stark / Raving Health captures three Digital Health Awards for video excellence, demonstrating how visual storytelling transforms complex clinical information into accessible content that engages patients worldwide.

5 Ways to Prioritize Health Literacy to Increase Clinical Trial Patient Engagement
Article

5 Ways to Prioritize Health Literacy to Increase Clinical Trial Patient Engagement

With 88% of Americans struggling with health literacy, clinical trial success depends on meeting patients where they are – using clear communication, thoughtful design, and mixed-media education to transform confusion into confident participation.

Video Strategies that Can Help Skyrocket Clinical Trial Engagement and Enrollment
Article

Video Strategies that Can Help Skyrocket Clinical Trial Engagement and Enrollment

Video transforms clinical trial recruitment with 86% higher conversion rates by making complex research accessible through visual storytelling that builds trust and overcomes participation barriers.

Clinical Trial Participant Engagement: The Role of Thoughtful Retention Items
Article

Clinical Trial Participant Engagement: The Role of Thoughtful Retention Items

Strategic retention items create meaningful touch points throughout clinical trials, communicating appreciation and reinforcing commitment when participants need it most – ultimately reducing costly dropouts.