.svg){kind=icon}
Blog
Join us as we explore the intersection of clinical research, marketing innovation, and patient engagement. Subscribe to stay updated on our latest insights, and don't hesitate to reach out with questions or topics you'd like us to cover.
Featured Articles
5 Ways to Prioritize Health Literacy to Increase Clinical Trial Patient Engagement
With 88% of Americans struggling with health literacy, clinical trial success depends on meeting patients where they are – using clear communication, thoughtful design, and mixed-media education to transform confusion into confident participation.
.svg){kind=icon}
Clinical Research and Economic Anxiety: How Consumer Confidence Impacts Participation
Economic anxiety creates barriers to clinical trial participation as job insecurity and financial concerns drive 12-18% higher withdrawal rates during downturns, changing participant profiles and potentially biasing research results.
News
Stark / Raving Health Expands Media Department and Welcomes Nidhi Shetty as Junior Media Analyst
Stark / Raving Health bolsters media analytics capabilities with addition of Nidhi Shetty as Junior Media Analyst, enhancing the clinical trial recruitment agency's ability to deliver data-driven patient engagement strategies across global campaigns.
Article
Breaking Down Barriers: How Video is Transforming Patient Recruitment for Clinical Trials
Video revolutionizes patient recruitment by bringing complex clinical trials to life – discover how this powerful medium builds trust, breaks down barriers, and creates emotional connections that static content simply cannot match.
Article
Clinical Trial Marketing Success Using Digital Media Benchmarks
Unlock recruitment success: Learn how analyzing key digital media metrics across search, social, display, and video can optimize your clinical trial marketing campaign against industry benchmarks to reveal opportunities and maximize ROI.
Article
The Transformative Power of Data-driven Creative and Media Strategies for Patient Recruitment
Real-world data and AI are revolutionizing clinical trial recruitment by creating hyper-targeted campaigns that adapt in real-time, delivering the right message to the right patient at precisely the right moment in their healthcare journey.
Article
Clinical Trial Branding: A Strategic Investment that Pays Dividends
Beyond logos and colors: Discover why a strategic clinical trial brand is not a luxury but a necessity, creating emotional connections that drive recruitment, retention, and ultimately research success in today's competitive medical landscape.