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Featured Articles

5 Ways to Prioritize Health Literacy to Increase Clinical Trial Patient Engagement

5 Ways to Prioritize Health Literacy to Increase Clinical Trial Patient Engagement

With 88% of Americans struggling with health literacy, clinical trial success depends on meeting patients where they are – using clear communication, thoughtful design, and mixed-media education to transform confusion into confident participation.

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Clinical Research and Economic Anxiety: How Consumer Confidence Impacts Participation

Clinical Research and Economic Anxiety: How Consumer Confidence Impacts Participation

Economic anxiety creates barriers to clinical trial participation as job insecurity and financial concerns drive 12-18% higher withdrawal rates during downturns, changing participant profiles and potentially biasing research results.

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5 Ways to Prioritize Health Literacy to Increase Clinical Trial Patient Engagement
Article

5 Ways to Prioritize Health Literacy to Increase Clinical Trial Patient Engagement

With 88% of Americans struggling with health literacy, clinical trial success depends on meeting patients where they are – using clear communication, thoughtful design, and mixed-media education to transform confusion into confident participation.

Video Strategies that Can Help Skyrocket Clinical Trial Engagement and Enrollment
Article

Video Strategies that Can Help Skyrocket Clinical Trial Engagement and Enrollment

Video transforms clinical trial recruitment with 86% higher conversion rates by making complex research accessible through visual storytelling that builds trust and overcomes participation barriers.

Clinical Trial Participant Engagement: The Role of Thoughtful Retention Items
Article

Clinical Trial Participant Engagement: The Role of Thoughtful Retention Items

Strategic retention items create meaningful touch points throughout clinical trials, communicating appreciation and reinforcing commitment when participants need it most – ultimately reducing costly dropouts.

Understanding Through Empathy: The Impact of Patient Perspectives in Clinical Trial Messaging
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Understanding Through Empathy: The Impact of Patient Perspectives in Clinical Trial Messaging

Patient voices transform clinical trial messaging by building trust, enhancing relevance, improving retention, and creating inclusive research that truly serves those at the heart of medical advancement.

Navigating Accessibility: Building an ADA Compliant Website for Clinical Trials
Article

Navigating Accessibility: Building an ADA Compliant Website for Clinical Trials

ADA compliance in clinical trial websites isn't just legal necessity—it's ethical imperative that ensures equitable access to life-changing research opportunities regardless of physical ability while building trust through inclusive design.

The Strategic Significance of Clinical Study Branding: Empowering the Entire Research Community
Article

The Strategic Significance of Clinical Study Branding: Empowering the Entire Research Community

Clinical study branding transcends aesthetics to build trust, attract participants, foster partnerships, and amplify results – transforming complex research into compelling narratives that drive healthcare innovation forward.