.svg){kind=icon}
Blog
Join us as we explore the intersection of clinical research, marketing innovation, and patient engagement. Subscribe to stay updated on our latest insights, and don't hesitate to reach out with questions or topics you'd like us to cover.
Featured Articles
5 Ways to Prioritize Health Literacy to Increase Clinical Trial Patient Engagement
With 88% of Americans struggling with health literacy, clinical trial success depends on meeting patients where they are – using clear communication, thoughtful design, and mixed-media education to transform confusion into confident participation.
.svg){kind=icon}
Clinical Research and Economic Anxiety: How Consumer Confidence Impacts Participation
Economic anxiety creates barriers to clinical trial participation as job insecurity and financial concerns drive 12-18% higher withdrawal rates during downturns, changing participant profiles and potentially biasing research results.
Article
Creating Patient Education Materials That Resonate: A Guide for Clinical Trial Communications
Effective clinical trial education peels like an onion, revealing layers of information as patients become ready, transforming complex protocols into accessible knowledge that empowers informed participation decisions.
Article
Understanding the Patient Journey: Key Moments for Clinical Trial Discussions
Timing matters in clinical trial discussions. Discover key moments from diagnosis through treatment transitions when patients are most receptive, and how the entire care team can support informed decisions about research participation.
Article
Clinical Trial Websites: 7 Must-Haves That Convert Visitors Into Patient Referrals
Transform your clinical trial website from information repository to recruitment powerhouse with seven strategic elements that capture qualified participants when 75% of prospects research online before taking action.
Article
Building an Ecosystem of Support for Clinical Trial Participants
Patients with support networks are 3.2 times more likely to join clinical trials, revealing why successful recruitment must engage the entire ecosystem of providers, family members, and community organizations influencing healthcare decisions.
Article
Breaking Down Barriers: Making Clinical Research Accessible to All
With 70% of potential participants living hours from research sites, trial recruitment must address real barriers through community partnerships and accessible design that makes participation possible regardless of location, schedule, or background.