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Blog
Join us as we explore the intersection of clinical trial recruitment, life science marketing, and patient engagement strategies. Subscribe to stay updated on our latest insights, and don't hesitate to reach out with questions or topics you'd like us to cover.
Featured Articles
What Could AI Mean for Patient Recruitment? Matthew Stumm Joins Panel Discussion at CTSS Boston 2026
Stark Raving Health’s President and Founder will bring a patient recruitment lens to one of the summit’s most anticipated sessions: “AI at the Core: Reinventing Clinical Development from Molecule to Market.”
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From Search to Artificial Intelligence: The Seismic Shift in Clinical Trial Discovery
As AI assistants become the primary gateway to health information, Sponsors face a stark reality: adapt or watch patient enrollment rates plummet. Discover why Answer Engine Optimization (AEO) is no longer optional.
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Media Accountability: Tracking Every Dollar from Ad Spend to Patient Enrollment
With recruitment consuming 40% of trial budgets, sponsors can't afford guesswork. Learn how attribution tracking slashes costs by 30% and accelerates enrollment – because knowing where every dollar goes isn't optional.
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Stark Raving Health Accelerates Growth Strategy with Key Accounts Operations Hire
Clinical research expert Lindsay Herman joins Stark Raving Health to lead Accounts Operations, bringing valuable experience from Heartbeat Clinical Research to optimize campaign performance and accelerate trial enrollment globally.
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Customer Success Story: Precision Media Ignites Obesity Clinical Trial Enrollment
Data-driven recruitment accelerates obesity drug trial by two months while surpassing diversity targets, showing how precision targeting can transform clinical research in the battle against America's growing health crisis.
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Step-by-Step Guide to Creating a Patient Journey Map for Your Clinical Trial
With 80% of trials missing enrollment deadlines, patient journey mapping visualizes the complete participant experience from awareness through completion, identifying friction points that drive recruitment success and retention.
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Clinical Research and Economic Anxiety: How Consumer Confidence Impacts Participation
Economic anxiety creates barriers to clinical trial participation as job insecurity and financial concerns drive 12-18% higher withdrawal rates during downturns, changing participant profiles and potentially biasing research results.