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Join us as we explore the intersection of clinical research, marketing innovation, and patient engagement. Subscribe to stay updated on our latest insights, and don't hesitate to reach out with questions or topics you'd like us to cover.

Featured Articles

Media Accountability: Tracking Every Dollar from Ad Spend to Patient Enrollment

Media Accountability: Tracking Every Dollar from Ad Spend to Patient Enrollment

With recruitment consuming 40% of trial budgets, sponsors can't afford guesswork. Learn how attribution tracking slashes costs by 30% and accelerates enrollment – because knowing where every dollar goes isn't optional.

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5 Ways to Prioritize Health Literacy to Increase Clinical Trial Patient Engagement

5 Ways to Prioritize Health Literacy to Increase Clinical Trial Patient Engagement

With 88% of Americans struggling with health literacy, clinical trial success depends on meeting patients where they are – using clear communication, thoughtful design, and mixed-media education to transform confusion into confident participation.

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Breaking Down Barriers: Making Clinical Research Accessible to All
Article

Breaking Down Barriers: Making Clinical Research Accessible to All

With 70% of potential participants living hours from research sites, trial recruitment must address real barriers through community partnerships and accessible design that makes participation possible regardless of location, schedule, or background.

Stark / Raving Health Releases Comprehensive Framework for Modernizing Oncology Trial Patient Recruitment
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Stark / Raving Health Releases Comprehensive Framework for Modernizing Oncology Trial Patient Recruitment

Stark / Raving Health tackles oncology's enrollment crisis with groundbreaking white paper – introducing innovative "Hunter-Gatherer" media model to connect the 95% of cancer patients missing life-changing trial opportunities.

The Art and Science of Health Communication for Patient Recruitment
Article

The Art and Science of Health Communication for Patient Recruitment

With 62% of participants struggling to understand trial information, visual storytelling and plain language transform complex protocols into clear experiences, increasing comprehension by 45% while maintaining scientific accuracy.

Rare Disease Journey: Understanding the Barriers to Trial Participation
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Rare Disease Journey: Understanding the Barriers to Trial Participation

The rare disease journey includes a 4.8-year diagnostic odyssey before patients face trial barriers of travel limitations, financial burdens, and technological challenges requiring comprehensive support systems.

Building Better Clinical Trials: The Future of Patient Recruitment
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Building Better Clinical Trials: The Future of Patient Recruitment

New data reveals decentralized trials increase diversity by 47% and reduce dropouts by 28% – signaling a future where technology enhances human connection rather than replacing it in clinical research recruitment.

Stark / Raving Health Expands Clinical Trial Marketing Team with Strategic Communications Hire
News

Stark / Raving Health Expands Clinical Trial Marketing Team with Strategic Communications Hire

Communication strategist Christian Wissmuller joins Stark / Raving Health as Copywriter, bringing 15 years of experience translating complex scientific concepts into engaging narratives.