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Featured Articles
Why Podcast Advertising Should Be Part of Your Clinical Trial Patient Recruitment Strategy
Your competition isn't advertising on podcasts yet. Health podcast listeners are engaged patients actively researching their conditions. Here's why you should add podcast advertising to your patient recruitment strategy now.
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Clinical Research and Economic Anxiety: How Consumer Confidence Impacts Participation
Economic anxiety creates barriers to clinical trial participation as job insecurity and financial concerns drive 12-18% higher withdrawal rates during downturns, changing participant profiles and potentially biasing research results.
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Mapping the Maze: The Complex Landscape of Rare Disease Clinical Trials
With 7,000 rare diseases affecting 400 million people worldwide, clinical trials face unique challenges despite market growth to $250 billion by 2025, as patients navigate 4.8-year diagnostic odysseys and researchers compete for limited participant pools.
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Creating Patient Education Materials That Resonate: A Guide for Clinical Trial Communications
Effective clinical trial education peels like an onion, revealing layers of information as patients become ready, transforming complex protocols into accessible knowledge that empowers informed participation decisions.
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Understanding the Patient Journey: Key Moments for Clinical Trial Discussions
Timing matters in clinical trial discussions. Discover key moments from diagnosis through treatment transitions when patients are most receptive, and how the entire care team can support informed decisions about research participation.